Every year, Dupont Circle restaurants open their doors to showcase their signature appetizers, entrées, drinks, and desserts for the Taste of Dupont. This progressive event encourages patrons to walk from restaurant to tavern with a master ticket to discover new places to try. The event is organized by the Historic Dupont Circle Main Streets and is a fundraiser for the nonprofit organization.
This year, Historic Dupont Circle Main Streets partnered with us to re-brand and re-market the 2017 Taste of DuPont festival. We wanted to create a more engaging brand that increased awareness and drove attendance. We designed a new logo and updated the festival look and theme, developed a more engaging online platform where customers could purchase tickets directly from the website, and produced custom marketing materials for print and online promotions before, during, and after the event.