THE REAL COST OF A SLOW WEBSITE

THE REAL COST OF A SLOW WEBSITE.

Research shows that on average, customers will not wait longer than 3.7 seconds before leaving to find your competitor. The cost of a slow website can effect more than just your bounce rate, on average a 1 SEC speed delay will equate to a 7% decrease in total YTD sales.

Reducing your load times can also create a range of positive bi-products that’ll enhance your business’s bottom line- we’ve outlined a few of the major benefits:

ENHANCED SECURITY

While you still may have spammers and hackers to deal with, your site will operate much more smoothly if you ever find your business on the wrong end of an cyber-attack.  Websites that are optimized to handle larger levels of traffic, also carry the additional benefit of being more equipped to withstand a spam or DOS attack.

BE MORE MOBILE THAN EVER

73% of all mobile internet users have reported an issue with loading webpages through their electronic devices.  It’s safe to say this mobile trend isn’t expected to decrease anytime soon – quite the contrary.  Webpages that run on a leaner, quicker platform also translate this speed and reliability in the mobile phone arena.

INCREASED SEARCH RANKINGS

A general rule of thumb we carry around the office is “if Google likes it, do it.”  Since April 2010, the search engine giant has favored faster websites in its search result algorithms. In short, improving your site speed improves traffic, site rankings, conversions, and returning customers – aka – the marketer’s perfect storm.

So..what are you waiting for? Speak with one of our experts today, and learn more about the benefits of increasing your webpage’s speed & function – or visit our performance page for additional insight!

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