Design + Development
Humanities DC
Humanities at the heart, community in focus.
A complete re-brand for Humanities DC
We partnered with HumanitiesDC—a nonprofit dedicated to illuminating the rich stories, cultures, and communities that define Washington, DC—to reimagine their brand from the ground up. Guided by their mission to foster intellectual exchange, cultural reflection, and community connection through the humanities, we created a vibrant and engaging brand identity that feels both meaningful and accessible. From a refreshed logo and comprehensive brand system to a fully custom website and supporting marketing materials, our work brings HumanitiesDC’s mission to life—creating a cohesive brand experience that celebrates diverse voices while clearly communicating their impact, history, and programs to the community they serve.
Client Review
“I keep coming back to Elxel because working with them is so easy and the final products are stellar and well made. I highly recommend Brittany and her team because of their professionalism, attention to detail, and quality and customer-service. I highly recommend!!!! “
Rebecca Lemos Otero, Executive Director
A system built for storytelling.
Creating a collaborative brand identity for a cultural organization
We began by developing a refreshed logo and visual identity that reflects HumanitiesDC’s collaborative spirit and cultural depth. Through an iterative design process, we explored multiple custom logo concepts before landing on a mark that feels vibrant, inclusive, and rooted in community. From there, we created a comprehensive brand system—defining colors, typography, logo variations, and graphic elements—along with custom sub-logos for each of HumanitiesDC’s individual programs. These brand elements were applied across a wide range of marketing collateral, including a full business suite, postcards, social media flyers, and digital assets, ensuring a cohesive and recognizable presence across every touchpoint.
An inviting platform for ideas and impact
building An Engaging online Home for HDC
With the new brand identity established, we designed and developed a fully custom website that brings Humanities DC’s mission, programs, and history to life in a clear and engaging way. Each page was thoughtfully structured and designed to house a large volume of information without feeling overwhelming, using intuitive navigation, strong visual hierarchy, and branded design elements throughout. The result is a vibrant, easy-to-navigate digital experience that educates, informs, and invites visitors to explore, connect, and engage with the humanities across Washington, DC.
