Design + Marketing + PR
SOL Mexican Grill
A vibrant refresh built to turn heads.
Refreshing the Brand & Amplifying the Buzz for SOL MExican Grill
We partnered with SOL Mexican Grill, a modern fast-casual restaurant chain with locations throughout the Washington, D.C. area, to refresh and unify their brand across every touchpoint. Known for their bold flavors, create-your-own menu, and lively atmosphere, SOL was ready for a look that felt just as vibrant and inviting as the food they serve. From bright, eye-catching colors to cohesive in-store and digital experiences, our goal was to create a mouth-watering brand presence that stopped people in their tracks, drew them inside, and made SOL a destination—not just a restaurant.
A bolder presence, from window to wall.
Reviving SOL’s physical spaces from the outside in
To fully bring SOL’s refreshed brand to life, we reimagined both their physical spaces and in-store visuals from the outside in. Storefront exteriors were painted in bold SOL pink to stand out in busy streetscapes, while interiors were refreshed with bright colors, curated furnishings, and custom decor. We also redesigned all menus and in-store displays—including window treatments, outdoor easel signs, and custom wall art—to create a cohesive, mouth-watering experience. Together, these elements work seamlessly to draw people in, guide them through the menu, and immerse guests in SOL’s vibrant, flavor-forward atmosphere.
Built for buzz. Designed to go viral.
Creating the sauce for SOl’s social growth
To amplify SOL’s refreshed brand, we launched a strategic digital marketing campaign supported by key social media partnerships and custom-designed social media flyers. These bold, on-brand visuals were created to stop the scroll, highlight featured menu items, and promote in-store experiences across platforms. Combined with targeted campaigns and influencer collaborations, this approach helped propel SOL into the spotlight—driving viral moments, increasing brand recognition across the Washington Metropolitan Area and beyond, and delivering measurable growth in followers, foot traffic, and revenue.
