Design
Landis Architects + Builders
A refined brand for a trusted name
Refreshing the Landis branding & collateral
With over three decades of experience, Landis Architects + Builders has earned a reputation as one of the Washington, DC area’s leading firms in architectural design, interior design, and construction. United by a shared commitment to quality, service, and innovation, Landis partnered with Elxel Creative to refresh their brand and create a more unified visual identity. The goal was to honor their legacy while elevating their look and feel—resulting in a brand that reflects both their experience and their forward-thinking approach.
Client Review
“Sammy and the team at Elxel were great to work with on our firm’s logo rebrand. Sammy was incredibly responsive and easy to work with. The Elxel team generated creative designs and provided insights that helped inform our ultimate decisions.“
Kyle Landis, Director of Marketing
Elevating a legacy brand
Designing A Cohesive Brand built to last
We began by refining the Landis logo with a more modern, polished typographic pairing and a simplified custom mark that feels confident and timeless. A refreshed color palette was introduced to create a warmer, more inviting brand presence while maintaining a professional tone. To ensure consistency moving forward, we developed a comprehensive Brand Guidelines book outlining logo usage, typography, color systems, and overall brand styling—providing a clear framework for future applications.
Consistency across every touchpoint
Refreshing the Marketing Materials & Brand Applications
With the updated brand in place, we extended the new identity across a wide range of marketing materials. This included folders, handouts, templates, signage, branded swag, and custom-designed vehicle wraps. Each piece was thoughtfully crafted to reinforce brand consistency, elevate day-to-day communications, and ensure Landis presents a cohesive, professional image across every client interaction.
