Design
Diverse City Fund
Elevating a mission-driven brand
creating A new Brand & Website for Social Change
The Diverse City Fund is dedicated to supporting people of the global majority in Washington, DC as they build power, spark solutions, and drive meaningful social change. To better reflect their mission and growing impact, they partnered with us to refresh their brand and create a new website that could house their robust content in a clear, accessible, and engaging way. Our goal was to design a visual identity and digital experience that felt inclusive, empowering, and reflective of the communities they serve.
Client Review
“We had a fantastic experience working with Brittany and her team at Elxel Creative. They were flexible, but also diligent in holding us to deadlines. They guided us seamlessly through the process of completely redesigning our branding and website and made it easy for our team to make important decision in a timely manner. We are so happy with our new online presence! “
Tia Watkins, Operations Manager, Diverse City Fund
Celebrating diversity through design
Re-branding the diverse city fund
We began by redesigning the logo using a modern yet expressive typeface paired with custom-designed star elements that symbolize guidance, hope, and collective strength. A refreshed, warm color palette was curated to create an inviting and inclusive brand presence. These elements came together to form a flexible visual system that feels both bold and welcoming—grounded in purpose and community.
An inviting space for stories and impact
Building A Digital Home for Community Action
With the updated brand in place, we designed and developed a clean, user-friendly website that brings the Diverse City Fund’s mission and content to life. Custom stars, subtle textures, warm colors, and carefully selected imagery were woven throughout the site to create an engaging and approachable experience. The result is an intuitive digital platform that makes complex information easy to digest while inviting users to explore, connect, and take action.
