Design + Development + Marketing
PediaWise
From first steps to big milestones
building a One-Stop Resource for parents from the ground up
We partnered with PediaWise, a subscription-based pediatric resource created by a board-certified pediatrician, to bring a trusted health platform to life from the ground up. Designed to support parents from pregnancy through the first three years of life, PediaWise needed a brand and digital experience that felt approachable, credible, and easy to navigate—without sacrificing depth or expertise. From logo and branding to custom packaging, marketing collateral, and a robust content-rich website, we worked closely with the founder to create a welcoming, parent-friendly platform that makes over 2,000 articles, guides, and resources easy to find, understand, and trust.
Client Review
“Elxel Creative did an amazing job building my pediatric website and creating a logo and brand that felt authentic to me. My website has a ton of information and was complicated to build. I worked closely with Brittany and the rest of her team for over 5 years and am so grateful for their hard work and for what we were able to create together. I would give Elxel a million stars if I could!!“
Dr. Blair Farr, CEO & Founder of PediaWise
The custom logo and branding
creating A Friendly brand Identity Parents Can Trust
We worked closely with PediaWise’s founder to create a warm, approachable brand identity rooted in credibility and care. The visual system balances pediatric expertise with a playful, parent-friendly tone, incorporating hand-drawn elements, soft colors, and clean typography. Every detail was designed to feel trustworthy without feeling clinical—creating a brand that resonates with parents while reinforcing the platform’s medical authority.
Developing the PediaWise Platform
Designed for Discovery, Built to Scale
From the ground up, we designed and developed a fully custom, subscription-based website built to house more than 2,000 articles, guides, and resources. The platform was intentionally structured to be clean, intuitive, and easy to navigate, allowing parents to quickly find the information they need at every stage. Behind the scenes, the site was built to scale—supporting e-commerce functionality, content organization, and seamless user experiences across devices.
Extending the brand beyond the screen
designing the Marketing Collateral & Packaging
To support PediaWise’s growth, we designed a suite of custom marketing assets and packaging that brought the brand to life beyond the digital experience. From thoughtfully designed print materials to custom packaging and promotional pieces, each element was crafted to maintain consistency, clarity, and warmth—helping PediaWise connect with parents at every touchpoint.
