ASCRS•ASOA 2018 ANNUAL
BRANDING | GRAPHIC DESIGN
The ASCRS•ASOA Annual Meeting is the largest U.S. meeting for anterior segment surgeons, specialists, and ophthalmic staff. Every year, over 10,000 international attendees and over 300 exhibitors attend this educational conference.
For their 2018 Annual Meeting here in D.C., ASCRS and ASOA partnered with us to develop and implement the branding and show look for the entire conference including their three specialty day meetings—Refractive Day, Glaucoma Day, and Cornea Day. We used clean design elements, modern fonts, and rich colors to portray the annual meeting as a very high level, exclusive event while the lighthearted images of cherry blossoms engulfed inside elegant paint strokes portray the more fun, artsy, attractive personality of the city. The two contrasting styles work together to paint an enticing picture of D.C. and the Annual Meeting experience.