HumanitiesDC is a local nonprofit organization that illuminates the rich communities that make up Washington, DC using the tools of the humanities. Through their grantmaking and public programs, they help build a vibrant city where all can engage in intellectual exchange, reflect on connected stories and celebrate various cultures. HumanitiesDC does this work by using community-informed grantmaking to invest in local scholars, experts, and organizations, as well as engaging all residents through partnership-based public programming.
HumanitiesDC partnered with us redesign and refresh their logo and branding and create a whole new brand experience. They wanted a vibrant, engaging, and unique new brand identity with a matching website that effectively communicated their goals, mission and history while housing a lot of pertinent information.
First, we designed and developed an array of new, unique custom logo options and worked closely with HumanitiesDC until landing on the collaborative logo showcased here. We then created an extensive brand guidelines book were we defined and outlined their new brand colors, fonts, logo variations, and even created custom program logos for each of their individual programs to ensure they had all the branding elements needed to create and maintain a seamless new brand experience for each and every customer. Lastly, we designed an intricate yet easy to navigate, completely custom website by taking all of their content and individually designing and developing each webpage utilizing their new branding to showcase their information in a fresh new lens. We also designed a wide variety of custom marketing materials for both online and print including a full business suite, postcards, social media fliers, e-blast banners and more.
Working with the Elxel team has been seamless. Their attention to detail has been especially helpful in our planning, design, and ultimate production of our website and brand at HumanitiesDC. They are constantly accessible and attentive to even our smallest edits and concerns. As a smaller organization, it was helpful to have a team that was not only excellent in their services, but excellent in their intentionality to connect with us as people. They were responsive to our needs and endless questions and maintained a high level of communication throughout the entire process. I would recommend them a hundred times over because Elxel is a top-notch graphic design, marketing, and branding company that provides exceptional services.”
– Gabriella Jones, Communications Coordinator, HumanitiesDC
View the live website at www.humanitiesdc.org.
