For 31 years, Landis Architects/Builders has been one of the Washington DC area’s top firms for interior and architectural design, home remodeling, and construction. Similar to Elxel Creative, Landis was created with a commitment to quality, service, and innovation. Therefore, a creative partnership made perfect sense.
Landis Architects/Builders partnered with us to refresh their logo and redefine and update their brand identity, brand assets, and marketing materials in order to create a more unified, cohesive, brand identity that effectively communicates their level of experience and exceptional service.
We achieved this by updating the logo with a more modern, polished font pairing and created a custom, more simplified logo mark and curating a more inviting brand color palette. Then we outlined and defined the new Landis brand elements, fonts, colors, and style in a comprehensive Brand Guidelines book to guide future designs and ensure the proper use of all brand assets moving forward. Next, we strategically utilized the new and improved logo and brand elements to create new marketing materials including folders, handouts, templates, signage, swag, and even custom designed vehicle wraps.
“Sammy and the team at Elxel were great to work with on our firm’s logo rebrand. Sammy was incredibly responsive and easy to work with. The Elxel team generated creative designs and provided insights that helped inform our ultimate decisions.”
– Kyle Landis, Director of Marketing