In conjunction with, Citizens for Modern Transit and St. Clair County Transit District, “Match with Metro Transit” is a campaign that strives to encourage individual commuters to become better acquainted with the MetroLink and MetroBus systems in St. Louis. In partnership with us, Citizens for Modern Transit came seeking a unique logo mark, billboard design, and other print materials to help advertise their program, goals, and mission, with designs influenced by classic iconography of the Valentine’s Day season.
To accomplish this, we established a direction for a new, custom logo mark that utilizes icons to reflect both topics of transit and Valentine’s, that implements a bold and playful typographic treatment and color palette. Furthering these design elements, print advertising materials, such as a direct mail piece and flyer, were designed to help further communicate the message of the program and share details on the unique deals they offer to those who register.