The American Society of Cataract and Refractive Surgery (ASCRS) and the American Society of Ophthalmic Administrators (ASOA) are sister organizations that provide education, services, and resources for their members in ophthalmology. “Faces of ASCRS•ASOA” was a marketing campaign geared towards increasing awareness and membership.
ASCRS•ASOA partnered with us to create the overall look and theme for the campaign, design marketing materials, and develop a custom website featuring targeted hashtags and social media feeds from the audience engaging in real time.