In conjunction with Citizens for Modern Transit and St. Clair County Transit District, “Match with Metro Transit” is a campaign that strives to encourage individual commuters to become better acquainted with the MetroLink and MetroBus systems in St. Louis. Citizens for Modern Transit partnered with us to create a unique logo mark, billboard design, and other marketing materials to help advertise their program, goals, and mission, with designs influenced by classic iconography of the Valentine’s Day season.

To accomplish this, we first established the overall brand and design direction by creating a custom logo mark that utilized designs that reflect both topics of transit and Valentine’s Day while also implementing a bold and playful typographic treatment and color palette. We then utilized those branding elements to create custom advertising materials such as billboards, direct mailers and flyers.