PRINTING United is a brand new, large scale trade show bringing the entire printing industry together under one roof.
The Specialty Graphic Imaging Association (SGIA) partnered with us to design and develop a custom brand that was unique, inviting, professional, unifying, and cutting edge. They wanted to highlight the city of the first event, Dallas, TX, while also showcasing the many different areas of printing. Our team took these goals, defined their target audience, immersively researched the different areas of printing, and even did a little research on Dallas. Then, we developed and presented multiple unique concepts to SGIA who selected the final branding below. Lastly, we delivered a full brand style guide and custom templates for signs, displays, marketing materials, and web and email graphics.
