Design + Marketing + PR
SOL Mexican Grill
A bolder presence, from window to wall.
Reviving SOL's Physical Spaces from the Outside In
We partnered with SOL Mexican Grill, a modern fast-casual restaurant chain with locations throughout the Washington, D.C. area, to refresh and unify their brand across every touchpoint. Known for their bold flavors, create-your-own menu, and lively atmosphere, SOL was ready for a look that felt just as vibrant and inviting as the food they serve.
To fully bring SOL's refreshed brand to life, we reimagined both their physical spaces and in-store visuals from the outside in. Storefront exteriors were painted in bold SOL pink to stand out in busy streetscapes, while interiors were refreshed with bright colors, curated furnishings, and custom decor.
Built for buzz. Designed to go viral.
Creating the Sauce for SOL's Social Growth
To amplify SOL's refreshed brand, we launched a strategic digital marketing campaign supported by key social media partnerships and custom-designed social media flyers. Combined with targeted campaigns and influencer collaborations, this approach helped propel SOL into the spotlight.
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Comms & PR • Design • Development • Marketing
Edenbridge Pace
Edenbridge PACE is a healthcare and service support program dedicated to helping seniors in Washington, DC live with independence, dignity, and comprehensive care. When opening a new DC facility, Edenbridge partnered with us to develop a cohesive brand presence, custom website, and strategic marketing approach that felt clean, nurturing, and approachable.
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HBCU Empower Summit
The Howard University & PNC National Center for Entrepreneurship is a national consortium and resource hub funded by the PNC Bank Foundation, dedicated to advancing entrepreneurship education and empowering business owners across the country. When preparing for the 2025 HBCU Empower Summit, the Center partnered with Elxel Creative to co-lead creative execution and support delivery across four teams—under an accelerated six-week timeline.
Comms & PR • Design • Development • Marketing
Tree Haus
Tree Haus approached us with a high-stakes ambition: to launch a hemp-derived brand that felt as elevated as the product itself. In a market flooded with "me-too" aesthetics and "green-rush" marketing, they needed a premium cannabis brand identity that was refined, trustworthy, and—crucially—built for long-term scalability. They had the vision; we built the ecosystem to support it. From strategic hemp packaging design to a high-performance ecommerce engine, we positioned Tree Haus not just as a product, but as a market leader in the luxury wellness space.
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