Edenbridge PACE is a health care facility and service support program designed to assist seniors and older adults in Washington, DC. The Program of All-Inclusive Care for the Elderly (PACE) provides a specialized focus on managing the care and needs of the older adult through concentrating on the values and personal autonomy of each participant.
When opening a new facility in Washington, DC, Edenbridge PACE partnered with us to help with their branding, website development, and strategic marketing and positioning within the DC community. They wanted a clean, inviting, and nurturing brand identity that effectively communicated their values and unique services while still aligning with their existing, overarching corporate identity (Edenbridge PACE is a new brand/facility within an existing chain of facilities and services).
First, we created and defined their marketing strategy and messaging while updating and refining their existing branding to better fit their new goals while still maintaining their overarching corporate identity. We then created a welcoming and easy to navigate custom website that portrayed their updated branding, company values, and clearly outlined their unique services. We also created, designed, and deployed a wide variety of custom marketing materials for both online and print including mailers, brochures, social media campaigns, bust stop ads, radio ads, and much more.
Elxel has been an amazing team to work with over the last 18 months. Most importantly has been their responsiveness and thoroughness in pushing out creative materials which have to meet certain federal regulations and timelines. It is a pleasure to work with Sammy and his team!”
-Thomas Reiter, Director, Edenbridge PACE
View the live website at www.edenbridgepace.com