Believing in a future where everyone has access to quality, affordable housing, the Northern Virginia Affordable Housing Alliance (NVAHA) has become a cornerstone of this mission through education, advocacy, and community partnerships. At its core, NVAHA is built on the principle that housing is about people—it is a racial equity issue and can be achieved through collaboration between nonprofit and for-profit organizations.

In partnership with the NVAHA team, we worked to create a fresh, relatable brand identity that invites more people to join their community and support their mission. To achieve this, we designed a clean, geometric logo mark that represents the diverse affordable housing options in Northern Virginia. The combination of structured and rounded lines strikes a balance between professionalism and approachability. Additionally, we developed variations of the logo to reflect the specific cities NVAHA serves.

Once the new brand was established, we designed a comprehensive website to educate the public about NVAHA’s mission and ongoing initiatives. A key focus was creating an engaging and interactive experience that guides users through the journey of affordable housing. To achieve this, we strategically incorporated playful geometric shapes and carefully selected imagery, bringing the narrative to life in an immersive way. The soft color palette was strategically chosen to create a soothing, user-friendly experience, allowing visitors to navigate the website and marketing materials with ease and confidence.

View the live website at nvaha.org.