SOL Mexican Grill is a modern, fast-casual Mexican restaurant chain with locations all around Washington D.C. Their menu features “create-your-own” style bowls, tacos, burritos, and nachos as well as an assortment of signature items like their deep-fried burrito and frozen Margaritas.
SOL Mexican Grill partnered with us to refresh and implement their new branding cohesively amongst all their locations, platforms, and marketing. SOL wanted a modern, inviting, mouth-watering new look with bright, eye catching colors that would entice passers-by to stop in and try their delicious food items and hang out in their unique spaces.
First, we redesigned their physical locations inside and out by painting all of their store-front exteriors the bright SOL pink, curating new furnishings and decor, and updating the interior wall colors with new, bright colors. Then we re-designed all of their menu and display designs including custom window design treatments, easel signs for outside, and created custom, branded art for the interior walls.
Next, we implemented a strategic digital marketing campaign and secured key social media partnerships which resulted in their brand going viral. We successfully increased not only their following and brand recognition all over the Washington Metropolitan Area and beyond, but also escalated their customer base, revenue, and daily foot traffic.