BRANDING & GRAPHIC DESIGN
Match with Metro Transit
Where transit meets Valentine's Day.
A Playful Identity, Built for the City.
In partnership with Citizens for Modern Transit and St. Clair County Transit District, we helped bring the "Match with Metro Transit" campaign to life—an initiative designed to encourage St. Louis commuters to connect with and explore the MetroLink and MetroBus systems. Drawing inspiration from classic Valentine's Day iconography, we developed a playful, eye-catching visual identity.
We began the campaign by creating a custom logo and visual identity that blended the themes of transit and Valentine's Day in a fun, approachable way. Using familiar transit symbols paired with playful shapes, bold typography, and a vibrant color palette, the branding was designed to feel both timely and memorable.
Bold visuals with citywide reach.
Campaign Assets That Connect.
With the brand established, we extended the campaign across a wide range of marketing touchpoints to maximize visibility and engagement. From eye-catching billboard signs and print materials to shareable social media flyers, each asset was designed to capture attention in both physical and digital spaces.
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