Design + Development
DC Arts & Humanities Education Collaborative
Purposeful logos. Meaningful branding.
Designing the Custom Logo & Branding
We partnered with the DC Arts and Humanities Education Collaborative (DC Collaborative), a member service organization dedicated to strengthening Washington, D.C.'s creative and educational community, to reimagine their brand and digital presence. From a geometric logo system symbolizing the organization's core pillars to a refreshed color palette, subsidiary program branding, and a fully redesigned website, every element was crafted to better serve their network.
We began by reimagining DC Collaborative's visual identity, creating a logo system rooted in the organization's core pillars and collaborative spirit. Using geometric forms and overlapping circles, the mark represents connection, shared impact, and the layered nature of arts and humanities education.
Client Review
"We've had a great experience working with Elxel. They are responsive, and I appreciate that they offer feedback and opinions from a web expertise to help us make decisions on design elements. Our new site looks GREAT and we are constantly getting positive reviews. Their web design package was also economical compared to other quotes I received, and we are very happy with the final result."
Alorie Clark
Executive Director
Accessible design. Powerful storytelling.
Creating an Educational & Engaging Online Experience
With the new brand in place, we redesigned DC Collaborative's website to serve as an intuitive, accessible hub for its diverse network of members and programs. Thoughtful layouts, bold typography, and engaging visual elements bring clarity to complex information.
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