Design + Development
Humanities DC
A system built for storytelling.
Creating a Collaborative Brand Identity for a Cultural Organization
We partnered with HumanitiesDC—a nonprofit dedicated to illuminating the rich stories, cultures, and communities that define Washington, DC—to reimagine their brand from the ground up. From a refreshed logo and comprehensive brand system to a fully custom website and supporting marketing materials, our work brings HumanitiesDC's mission to life.
We began by developing a refreshed logo and visual identity that reflects HumanitiesDC's collaborative spirit and cultural depth. Through an iterative design process, we explored multiple custom logo concepts before landing on a mark that feels vibrant, inclusive, and rooted in community.
Client Review
"I keep coming back to Elxel because working with them is so easy and the final products are stellar and well made. I highly recommend Brittany and her team because of their professionalism, attention to detail, and quality and customer-service. I highly recommend!!!!"
Rebecca Lemos Otero
Executive Director
An inviting platform for ideas and impact
Building An Engaging Online Home for HDC
With the new brand identity established, we designed and developed a fully custom website that brings Humanities DC's mission, programs, and history to life in a clear and engaging way. Each page was thoughtfully structured and designed to house a large volume of information without feeling overwhelming.
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