BRANDING & GRAPHIC DESIGN
National Museum of African American History & Culture
A quarterly publication reimagined
Designing a Voice for History & Culture
We partnered with the Smithsonian National Museum of African American History and Culture (NMAAHC) to reimagine Curated for Community—the museum's quarterly newsletter. We crafted a refined eight-page publication that balances clarity and storytelling, using thoughtful layouts and custom infographics.
From the initial concept through final production, we approached the newsletter with a focus on clarity, cohesion, and storytelling. We developed multiple design directions rooted in NMAAHC's updated brand, then refined the selected concept into a flexible layout system that could adapt across both print and digital formats.
Client Review
"Elxel does great work, very responsive and accommodating. The communication is consistent and their team is knowledgeable and helpful. They designed a newsletter for our unit within Smithsonian NMAAHC, excellent job."
Sterling Warren
Digital Content Producer, NMAAHC
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